![]() Now, hopefully, your clients aren’t in legal headlocks trying to position themselves while dealing with a product that causes lung cancer. He compares tobacco to unhealthy foods, alcohol, and so on-and while there are flaws in these comparisons, it does point out how public perception is variable and how brands are able to excel amidst some of the challenges their products pose. The product has obvious downsides and dangers, but many products do. The ultimate angle that the protagonist of Thank You For Smoking leans on is public demand. While the movie focuses on a lobbyist-not a marketing and PR department-understanding how public perception is influenced by messaging is a good lesson for any marketer and PR professional. It follows a lobbyist and spokesperson who is trying to downplay the connection between cigarettes and the many health issues that they cause. The 2005 dark comedy, Thank You For Smoking (based on a novel by the same name) touches on the challenges of being in an industry with a negative public perception. Related post: eCommerce Trend for 2022: An Increase In Socially Responsible Businessesīut how can businesses maintain the public’s support when their industry is a part of the perceived problem? From fighting climate change to advocating for human rights, social responsibility is the new must-have for the public when making monetary decisions. In 2022, consumers are looking to support brands that stand for more than the products they are selling. ![]() The growing power of cancel culture via social media can cause companies’ reputations to crumble in 280 characters or less. ![]() It is difficult-and at times, impossible-to control the public’s perception of different brands and industries as a whole. Let’s face it: on the internet, information spreads like wildfire-especially when it comes to controversy. ![]()
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